• Stock assets - Assets purchased from stock asset platforms such as Getty etc.

• Shooting asset - Assets from CEWE shootings and from events, both product and people shootings

• Brand assets - Brandmaterials such as logos, labels etc.

• Graphic assets - Assets that have been created e.g. by combining stock and shooting assets.Working material of graphic designers, etc.

• Webassets - all cuttings and versiuonen created for websites

• Photo awards - Participant and winner photos from Photo awards and and marketing material

• Corporate - Assets, related to CEWE as a company , e.g. from events, HR Marketing, images from production ares, both termporary and historical

• Product samples - MCF files for the creation of product samples

• Customer samples - MCF files and contents of customer samples (CEWE Community)

• Product quality tests - Assets for product quality testing

Files that belong to a stock asset series can be linked to each other using the Stock asset series field. All contents of the series are then displayed in the metadata of the files. The entire series can be found via a file using the filter options.

Is there any language content in the asset and if so, in which language?

Assets without language content are marked as "no language content"

Who is shown in the asset?

Main colors - based on automated pixel analysis

Keywords to describe the content of the asset, please do not describe the content of photos on products, in lifestyle photos only describe the background of the product

Examples:

• People, man, woman, child, girl, boy, young adult, adult, teenager, senior citizen etc.
• Inside, outside, flat, house, garden
• Animal, plant, nature, landscape, town, sea
• Walk, playing, soccer, barbecue, hiking, drawing, handicraft, paining, musical instrument
• Looking at CEWE photobook, presenting CEWE photobook, creating CEWE photobook, handing wall art, looking at CEWE cards
• handing over a gift, wrapping a gift

There is a fixed list of keywords to choose from. Please contact us via our Service Desk for any additions to this list.

How is the content displayed? Which background is used and which perspective? Are products shown with or without motive? How many people are shown and do they look into the camera?

General

• Cut outs = Photos with products/items with a white or transparent background
• Lifestyle = Products in realistic surroundings with decoration
• Reduced lifestyle = Products in neutral surroundings, e.g. empty table tops
• Empty lifestyle = Photos of the lifestyle background but without products
• Mood = Photos of decoration and other lifestyle elements and surroundings
• Part of series = Part of a series that e.g. shows how a packaging is opened (to create GIFs)

Products

• Without motive = Products without motive, white/grey/blue placeholder
• With motive = Product with printed (or
• Mit Design = Produkt mit CEWE Design

This could be:

• Illustration - for eample
• Decoration - for eample
• Screenshot - for eample
• Device Graphics - for eample

Which distribution channl is shown:

• Exterior advertising
• CEWE Photoworld
• CEWE MYPHOTOS - for eample
• DFM
• Digital Display -for eample
• HPS
• Newsletter
• POS - for eample
• Print Media
• Websites

Black-and-white photos - based on automated pixel analysis

Is there a product shown on the asset?

Individual products within a product category, e.g. CEWE PHOTO BOOK XXL Panorama

Highlight options, packaging options, frames, fixing methods

Standard product categories such as CEWE photo book, photo gifts, posters+ wall prints, etc. as well as product combinations/images CEWE PHOTOSTATION

Paper options, delivery options, formats, binding options, cover options, contents (Memory box), type and model of mobile case

A selection of different products is visible in the asset This information should be given in addition to the individual product - not instead!

For public use - Assets which can be used freely with or without restrictions

In delivery process - First status after uploading assets to the system for shootings and single uploads (by role Metadata Editor) - Assets with this status still have to be checked and possibly selected and approved - Access is restricted to Internal Suppliers and Administrators

In selection process - Assets which are included in a shooting selection process - Access is restricted to Internal Suppliers, participators of the selection process and Administrators

Work files - Graphic assets which are not completed or which are not for public use - RAW files from shootings - Access restricted to Producers, Internal Suppliers and Administrators

Archived - Assets which are not used anymore but should not yet be deleted - Access restricted to Administrators

License expired - Assets where the usage license has expired or has been revoked - Access restricted to Administrators

Existing licenses can be used to display the associated assets.

The linked assets can be displayed here using the names of the people shown.

Usage without restrictions

• Assets can be viewed and downloaded by all users

Usage with restrictions (only Asset before Juli 2023)

• Assets can be viewed by most users (exception: external users)
• Assets can only be downloaded after confirming the usage restrictions (see Usage restrictions)

On request

• Assets can be viewed by most users (exception: external users)
• Asset download has to be requested - the request will be sent to and reviewed by the user who is entered as contact person

Blocked

• Assets can be viewed by most users (exception: external users)
• Assets cannot be downloaded

If there are restriction details, the contact person is entered here as the contact for queries.

Here you can call up the existing image rights packages and display the associated assets.

The linked assets can be displayed here via the licensors entered.

Assets can be found here that belong to a project for which the named person is entered as the responsible project owner.

Restriction details may be entered here by the responsible contact person.

Assets which are assigned to a certain department e.g. for departmental photos or special content (PR, Content Marketing..)

Partner which have not been active for a while and for which no new content is created

If new content is created for one of those partners, please contact us via our Service Desk so that we can move the partner from the Partner Archive to the Partner field

Assets which are assigned to a country e.g. for country specific content (holidays etc.)

If assets can only be used for one or several countries please also fill out the traffic light and usage restrictions accordingly

Year of the (planned or actual) publication

It is possible to select several years, e.g. if an asset is reused

Assets which are assigned to a certain partner

If the assets can only be used for this or several partners, please also fill out the traffic light and usage restrictions accordingly

Assets which are assigned to a certain subsidiary, e.g. for logos or content that has been created for this subsidiary

Assets which are assigned to a certain site

CEWE

• CEWE = created by or photo taken by CEWE staff
• Photostudio = photo taken by staff of the CEWE Photostudio

Stock portal

• List contains the usual portals, can be amended

Public domain

• no license needed

Agency

• Created by/photo taken by external agency
• List contains some existing agencies, can be amended

External photographer

• Independent external photographer - Name is entered in field Creator